Mermaid Life.

How did Mermaid Life® start? For years, President and Sea-E-O Milena Lyons saw a need for a coastal statement brand that spoke specifically to the female market. Mermaid Life® the brand was born–on a boat. As a water lover herself, she can relate to every girl out there who loves mermaids because of the amount of time they spend in the water. Mermaid Life® speaks to anyone who loves mermaids, but also characterizes those who are enriched by the ocean or lakes and its beautiful sea life. When you purchase or receive Mermaid Life as a gift, you make a statement that you are a Mermaid because you are connected to the water somehow.

One summer evening, she decided to move forward and realize Mermaid Life. Milena started with just homemade stickers and glasses. While working a full-time job, it wasn't feasible to commit 100% of her time to the idea… yet. The vision was then further realized because of the amount of positive feedback received in the beginning. It wasn’t just a hobby, it became a real investment of hard work, time and money. But it never felt like it. “It is so much fun creating products for Mermaid Life®!” Milena says. And it still is. Mermaid Life® products are designed and manufactured “for the Sea Spirited” at heart. Mermaids love to sparkle and shine! We put a lot of thought into the quality, and the uniqueness of every design. We want our products to stand out in the crowd, and they do.

Our customers and retailers love what we have offered so far. Based on requests and demand, we are growing our line of Mermaid Life products by including apparel for girls, new headwear, jewelry and more. We have over 52 retail stores carrying our line, and you can also shop online if you don’t have a Mermaid Life® retailer near you.

If you have an idea, or would like to carry our products in your coastal shop, please email us at

We thank you for your support and the success of our company. We look forward to creating new and sea inspired Mermaid Life® products for you to enjoy.

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